Formula 1 president Stefano Domenicali is not concerned that holding three races in the United States will dilute the market.
Domenicali has made no secret about his willingness to shake-up the calendar in the coming seasons, and already he has backed that up by confirming that the Las Vegas Grand Prix will make its debut in 2023.
That means that Formula 1 is set to have three races on the 2023 calendar, with Las Vegas joining the Miami Grand Prix and the United States Grand Prix at the Circuit of The Americas.
To have two races in the same country is far from uncommon in Formula 1, but to have three in a growing market like the United States, which Formula 1 wants to exploit, is that too many?
Domenicali does not believe that this is the case, rather, he explained that all three races in the United States will add value and target slightly different demographic groups.
“No dilution, it’s an added value for everyone, because we are hitting the different targets in terms of demographics and location,” he said, as quoted by Motorsport.com.
Domenicali added that the audience for Formula 1 in the United States is made up of a lot of young people, a youthful feel which he sees represented in the low average age of the grid.
So, Domenicali talked up the role which the drivers play in the expansion of the sport.
“The beauty of the growth of our sport in this country is we are reaching a lot of young people that are starting to be thrilled by our sport,” he…
