Atlanta-area independent grocer Little Giant Farmer’s Market has enabled Supplemental Nutrition Assistance Program (SNAP) participants to directly pay for Instacart same-day delivery orders through electronic benefit transfer (EBT).
Jonesboro, Ga.-based Little Giant said yesterday that the launch follows the USDA Food and Nutrition Service’s recent approval allowing the retailer and Instacart to initiate their SNAP online grocery partnership. The five-store chain, owned Jackson Mitchell Holdings Inc., expects the SNAP EBT capability for delivery to boost access for customers, since transportation is often an obstacle in getting to the grocery store.
To help subsidize costs for EBT SNAP participants, Instacart is waiving delivery or pickup fees through Dec. 31 for up to the first three EBT SNAP orders for each customer with a valid EBT card associated with their Instacart account.
“Making fresh food and essential items accessible to more people in our community is our sole mission. So this partnership directly aligns with Little Giant’s company values,” Jackson Mitchell, CEO of Little Giant Farmers Market, said in a statement. “We are excited for the opportunity to offer this service to our EBT SNAP customers and appreciate the imperative work both Instacart and the DHS have done to make this happen.”
