McDonald’s will extend its $5 value meal into December in most U.S. markets as it looks to win back lower-income consumers.
Franchisees have been voting on extending the value meal, and roughly 80% of local markets have opted to extend the deal into December. Votes on extensions are ongoing, so additional locations may be added in the weeks to come.
The value meal offers a McDouble or McChicken sandwich, small fries, four-piece chicken nuggets and a small soft drink for $5.
Owners will also be offering local promotions in the weeks and months to come, in addition to the value bundle, the company said. Deals will also be available in McDonald’s app.
“Together with our franchisees, we’re committed to keeping our prices as affordable as possible, which is why we’re doubling down with even more ways to save,” McDonald’s U.S. President Joe Erlinger said in a statement about the meal’s extension into December.
A McDonald’s McDouble cheeseburger, small fries, four-piece chicken nuggets, and a small soft drink arranged in New York, US, on Monday, June 17, 2024.
Lucia Buricelli | Bloomberg | Getty Images
The restaurant sector focused on value this summer, as companies including McDonald’s, Burger King and even Starbucks attempted to lure consumers in with discounted offerings. Diners have pulled back on their restaurant spending after years of persistent inflation.
After McDonald’s posted declining second-quarter same-store sales in July, executives told restaurant operators and…
