The undeniable value of a real estate CRM is old news. We know that agents who use a CRM for their day-to-day business operations see more success (an average of 18% more business than their peers).
We also know what a good CRM can do: expert lead generation, IDX website, predictive lead insights, streamline workflow, etc.
But the industry is evolving, consumer demands are sky-high, and agents are busier than ever. Thus, your lead engagement needs to evolve too. Today’s successful real estate business has to deliver Amazon convenience and boutique service.
Meaningful engagement
Success Assurance, BoomTown’s lead engagement service, monitors your entire database for unique lead behaviors that indicate a readiness to transact. For example, viewing a listing multiple times in 24 hours, calculating a loan, requesting a showing, favoriting a property, etc.
Based on these lead behaviors, a Lead Concierge (real, US-based sales professionals – no bots!) will engage the lead on your behalf to qualify them and then pass them off when they are conversation-ready. This data-driven, hands-on lead engagement allows you (and your real estate business) not only to be in the right place at the right time but also to deliver the right message. I.e., meaningful.
The right speed to the right lead
Speed-to-lead has been the goal for years with varying rules of thumb for how quickly you should respond, from five minutes to five hours. The truth is, you need to have the right speed to…
