MoonPie becomes the first brand ever to market to aliens

If it ever turns out that those strange objects zipping around our skies are extraterrestrials visiting Earth, then companies may have just found their next customer base.

It has been a year defined by astonishing revelations about UFOS and wild claims before Congress that our government could be in possession of otherworldly corpses. The mere prospect of first encounters with the third kind may have filled many people with a sense of wonder, dread and perhaps even a little fear.

But enterprising brands may have instead sensed a lucrative business opportunity.

And MoonPie may be the first among them seeking to capitalize on a potential interstellar demographic. The company announced Tuesday that it has embarked on a new advertising campaign targeted directly at our alien overlords.

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MoonPies hopes to corner extraterrestrial market

So is it a tongue-in-cheek marketing ploy to drum up attention for the famed chocolatey confectionary with the marshmallow filling, or a genuine effort to reach extraterrestrial visitors who may enjoy a tasty earthling treat?

Well, as a spokeswoman said in an email to USA TODAY pitching a story on the concept: ” I’d like to reassure you that this is completely serious.”