Bob Sillick | for Editor & Publisher
It may be too dramatic to say newsletters are taking the newspaper industry by storm, but they are certainly a freshening breeze for readers and advertisers and publishers’ revenues. Across the country, in large newspaper groups and small local publications, newsletters have evolved into a new method to package and deliver the news. Those benefiting the most are forward-leaning publishers utilizing multiple tech tools and applications.
Newsletters have also become a prime driver of print and digital subscriptions, filling email databases with a wealth of valuable opt-in customers and attracting new advertisers while retaining current ones.
Subscribers/readers are already voicing their satisfaction with the limited content of newsletters. They prefer the news they need to know, not all the news from every corner of the globe. The traditional newspaper/news model delivered a daily set of news for and to everyone. However, today’s news consumers want the same personalization from publishers they’ve experienced and expect from brands and retailers when spending their consumer dollars.
Guiding readers to the best information
Katherine Bell, editor-in-chief, Quartz
Katherine Bell, editor-in-chief of…
