Niagara Falls USA is launching a marketing campaign in London in an effort to promote the destination this month in conjunction with the Buffalo Bills game on Sunday, Oct. 8. (Submitted)
Wed, Oct 4th 2023 06:15 pm
‘A Destination in a League of Its Own’
Niagara Falls USA is a destination that is well-known globally and frequently considered a bucket-list trip for visitors domestically and abroad. With the U.K. ranking at the top of the list for inbound travel to the destination, the team at Destination Niagara USA increased efforts to promote the iconic Niagara Falls in conjunction with the Buffalo Bills game in London.
A 30-second commercial with the tagline “A Destination in a League of Its Own” will air on SkySports and DAZN streaming services in the U.K. from Oct. 1-8 to coincide with the Bills game that will only be available via those channels. Sky Sports has an agreement with the NFL to broadcast games, and nearly 850,000 viewers are forecasted to see the Niagara Falls USA commercial through this platform. Those not in the U.K. can view the commercial here.
A press release stated, “The dynamic video showcases the exhilarating power of Niagara Falls USA and the thrill of football, and draws parallels between athletic competition and travel, both serving as sources of inspiration and excitement.”
Destination Niagara USA President and CEO John Percy said, “We want to create an awareness with Buffalo Bills fans in the United Kingdom that Niagara Falls…
