Technological advances in the virtual world continue to impact how Intellectual Property is created, managed and protected
LONDON, May 3, 2022 /PRNewswire/ — Clarivate Plc (NYSE:CLVT), a global leader in providing trusted information and insights to accelerate the pace of innovation, announced today a new report, Traversing the evolving trademark landscape: discover trends, challenges and opportunities through the lens of IP intelligence. According to the report, advances in the virtual world – the emergence of crypto-currency, the rise of the metaverse and surging popularity of non-fungible tokens (NFTs) – have helped propel Nice Class 9 (technology, computer hardware and software) filings from third place in 2011 to second by the end of 2021.
Since the first U.S. trademark application for NFTs was filed in August 2018, related trademark applications have soared over 9,000% and those for virtual goods or services increased 250% in 2021, according to Clarivate™ trademark research data. Brands from Louis Vuitton1 and Dolce and Gabbana, to Coca-Cola2 and even the Australian Open tennis event,3 are experimenting with NFTs.
The report also finds that despite continued socio-economic uncertainty, worldwide trademark filing activity increased globally for the 10th consecutive year. However, there was a notable exception to the overall rise in trademark filing activity in Class 10 (medical and diagnostic equipment), which fell 22% last year….
