Olympians concerned about the oppressive heat and humidity of summers in Japan can chill out — Ralph Lauren has a solution for that.
The iconic American brand unveiled Team USA‘s opening ceremony parade uniform on Wednesday, featuring a new wearable technology it calls “RL Cooling.” The team’s jackets are designed with a self-regulating temperature cooling device — basically, a personal air-conditioner to wear during what is expected to be one of the hottest-ever Games.
The not-yet-announced flag-bearers will wear a unique white denim jacket equipped with the cooling technology during the Olympic and Paralympic opening ceremonies, which will feature few athletes and no fans as Japan continues to battle the pandemic. All Team USA Olympic and Paralympic athletes will eventually receive the cooling jackets after the ceremony.
“Through the Olympic and Paralympic Games, Ralph Lauren celebrates America’s pioneering spirit and tradition, while embracing modernity and innovation — and it is with that ethos in mind that we approached the development of the RL COOLING technology,” said Chief Branding and Innovation Officer David Lauren. “Recognizing Tokyo’s summer heat, we sought to develop a solution for Team USA that fuses fashion and function—allowing them to look and feel their best on one of the…
