Delyanne Barros has a lot riding on whether TikTok survives in the U.S. The 41-year-old personal finance and money coach, who built a financial consulting company from the ground up, said a ban of the popular social media app could wipe out as much as 30% of her business overnight.
Barros, who goes by @delyannethemoneycoach on TikTok, isn’t sure if she’d even be running her own business today were it not for the Chinese-owned app, which faces a potential ban if a bill passed by the House on Wednesday eventually makes it into law.
“I started my business in January 2020 and went full in on TikTok,” Barros told CBS MoneyWatch. “That’s where a lot of my content started going viral, and it catapulted my business. It was an integral part of how I grew it in the beginning,”
TikTok doesn’t pay Barros directly; rather, it’s how upwards of 30% of her clients find her and ultimately purchase her investing course. The rest of her clients have found her through other social media apps, internet searches and word of mouth. She also makes money…
