Protective is the best life insurance company of 2024. It tops our rating of the best companies for life insurance because of its competitive rates, history of solid portfolio performance and array of coverage options. Protective also has fewer customer complaints than the national average.
Pacific Life also gets 5 stars in our rating. It boasts many of the same benefits as Protective, including competitive rates and a low number of customer complaints. Pacific Life also has the best universal life insurance among insurers we analyzed.
The best life insurance companies of 2024
Why trust our life insurance experts
To help you find the best life insurance for your unique needs, our life insurance experts analyzed thousands of life insurance policies, evaluating data points that matter, such as rates, a company’s financial strength, policy features and customer complaints. We use a data-driven methodology to determine each rating. Advertisers do not influence our editorial content. You can read more about our methodology below.
- 9,000+ life insurance policies evaluated.
- 38 million data points analyzed.
- 5 levels of…
