Toronto, ON, Canada – May 10, 2021 – Book Publicist Scott Lorenz, President of Westwind Communications and author of Book Title Generator: A Proven System in Naming Your Book, was recently interviewed by JP McAvoy on The Millionaire’s Lawyer podcast radio show.
McAvoy, an author and lawyer who helps people grow and sell businesses, found Lorenz’s range of marketing and PR expertise fascinating. Since book publicity forms the largest portion of Westwind’s business, the discussion began with that topic.
After talking about creating a memorable book title, the notion of refreshing a previously released book for the current market was broached. Lorenz talked about republishing a child rearing book, about eight years old, which just needed new sections on current technology to give it new life. While admitting that he represents mainly “new book” clients, he noted that many of those needed to ‘freshen up’ the title and do a cover redesign prior to unleashing a PR campaign.
The whole first half of the interview was on book publicity and closed with Lorenz telling JP McAvoy this: “Most authors don’t have the expertise to promote their own book, unless the book is about marketing and they know something about marketing. But I’ll tell you what, I’ve been in this business for three decades, and this book business is really unique, it is different. I can promote retail, I can promote medical practice, I can promote law firms, and I’ve done all this…
