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A lot is riding on the success of the Summer Olympics, which starts July 23 in Tokyo.
Billed as the largest sporting event in the world, the Summer Olympics are expensive to stage, with this year’s Tokyo event expected to cost a record $15.4 billion. The one-year delay caused by the Covid-19 pandemic pushed the cost up 22%.
However, a well-run Olympics can return healthy dividends to host cities and countries. The 2016 Games in Rio de Janeiro pumped $9 billion into the local economy. And there are many spin-off benefits. It’s been estimated that the value of the host country’s major stock index rises an average of 75% during the month in which the Olympic and Paralympic games are held.
The Olympics are also the biggest sponsorship event in the world. The Tokyo Games attracted a record $3.3 billion in sponsorship dollars as companies line up to advertise and…
