Have you spent the time and money to get your business website off the ground but your analytics still look a little lackluster?
Don’t feel discouraged! Here we will break down three ways to drive people to your website without having to empty the bank on paid advertising.
First, dot your i’s and cross your t’s
First and foremost, be sure your bases are covered in regards to basic SEO needs so your site appears when the right prospect is searching. Make sure your pages have correct meta descriptions and you have fixed any and all broken links. Take a deeper dive into SEO best practices in regards to building a real estate business here.
Once you have the basics covered in helping search engines find your site, then you can focus on how to assist prospective clients in finding your site.
Provide value through evergreen content
It’s critical to have a digital footprint for your business. If you don’t exist online, you might as well not be in business.
But establishing a digital footprint is so simple these days, and you can do even more than simply put up a site. You can establish yourself as a thought leader and expert. The more quality content you have online, the more opportunities you have to create leads for your business.
Like everything in business, the secret to success is to provide clients with value, and creating valuable content is no different.
Evergreen content is multi-purpose content that can stay fresh and alive forever. It’s always valuable…
