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Although many perceive real estate as a male-dominated business, the National Association of Realtors’ most recent member survey showed the majority of the nation’s Realtors are women (65 percent) — and their presence is poised to keep growing as the Great Resignation inspires more women to find success in the industry.
Despite outnumbering their male counterparts, leading real estate brokers Katie Kossev, Jessica Edwards, and Kye Sampson said women still have a tough climb up the entrepreneurial ladder, thanks to stereotypes regarding women’s business acumen and the challenge of successfully balancing work and family.
“I think a lot of us got into the business because we thought this career path would give us the flexibility to spend more time with our family and go on trips, and just some extra money here and there,” said Kossev, who moderated the session. “And then we got good at it, right? Sometimes [our job] completely dominates [our] life, and vacations and spending time with [our families] may go to the wayside accidentally because we are so deeply enthralled in what we do.”
Edwards and Sampson said…