Let True Character Come Through
We asked longtime Santa Fe real estate broker Paul Duran of Keller Williams Realty about the nuances of photographing a home to show potential buyers its true character and best points.
Q. It is said that a picture is worth a thousand words. How true is this for selling a home?
In today’s world, internet shopping is the first step buyers take when considering purchasing real estate. I expect buyers to have spent a great deal of time viewing photographs online before we meet. The images we, as realtors, use to introduce our listings to the marketplace are critical to the success of selling a property. Every image tells a story. A thousand words is the goal.
Q. How has the internet changed the way buyers and sellers approach looking for and listing homes?
Prior to contacting a realtor, buyers spend hours scouring the internet in search of the perfect property. Real estate search websites such as Zillow, plus many others, have made our job a lot easier. Most buyers are proficient in navigating through the various real estate sites, and by the time they reach out to us, they have a relatively good understanding of our market. What an online photograph cannot do, usually, is give the buyer a sense of the peace and tranquility many of the homes in Santa Fe have.
Q. What are some of the most…
