If you’re a fan of virtual reality art exhibits and planning to attend the National Association of Realtors’ annual conference this year, you may be in for a treat. NAR is rebranding the event and spending the cash it needs to make it “iconic.”
Formerly known as the Realtors Conference & Expo or “NAR Annual,” the conference takes place every November and will be held in Orlando, Florida, this year. But it will do so with a new moniker: NAR NXT, The Realtor Experience. NXT is pronounced as “next,” according to NAR spokesperson Troy Green.
“The event is not just about the experience, inspiration, or the ‘hot ticket’ to have, it’s all about ‘What’s Next,’” he told Inman via email.
“This is conveyed through ‘concept X’ and it’s focused four key points: Creating your own eXperience; eXchanging ideas with fellow practitioners; eXperimenting on the Expo floor; and getting top information and education from eXperts,” Green added.
“NAR NXT will feature fresh, future-focused content, rave-worthy speakers, elevated programming, facilitated networking, an exceptional expo, offsite field experiences, and many other features that add value.”
The 1.5 million-member trade group said it decided to make changes to the event after more than two years of analysis and research. Asked who conducted the analysis and research, NAR did not respond.
“The changes elevate programming and ensure attendees are finding relevance and value in the event, year…
