Jordan Cohen and new book ‘The Agent’s Edge’
Courtesy of Subject, Book: Courtesy of HarperCollins Leadership
Jordan Cohen is quite possibly the most ebullient person you will ever talk to. His sunny attitude comes through the minute he picks up the phone to talk about his new book. It’s perhaps the key reason he’s become the no. 1 RE/MAX real estate agent in the world and a go-to agent who sells some $300 million in residential real estate a year to top athletes, music stars and actors alike. “His enthusiastic energy could easily light up the entire state,” says his client Sylvester Stallone, who wrote the book’s forward.
But that doesn’t mean Cohen — who concentrates on celeb-heavy areas near Los Angeles like Hidden Hills and Westlake Village — doesn’t get an attack of nerves once in a while. The worst? When he was going to meet Stallone, his film idol, in person about selling a house for him. As he recounts in his new book, The Agent’s Edge: Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate (HarperCollins Leadership, $28), his stomach started churning so much on his way to the appointment that he had to pull over to the side of the road and throw up. He never made it to the meeting. “I called [his wife] Jennifer [Flavin Stallone] to say I had stomach flu — I couldn’t handle it,” he recalls. The Stallones graciously rescheduled and he won the listing.
The Agent’s…
