The way Americans buy homes is changing dramatically.
New industry rules about how homebuyers’ real estate agents get paid are prompting a reckoning among housing experts and the tech sector. Many house hunters who are already stretched thin by record-high home prices and closing costs must now decide whether, and how much, to pay an agent.
More:As new real estate agent rule goes into effect, will buyers and sellers see impact?
A 2% to 3% commission on the median home price of $416,700 could be well over $10,000, and in a world where consumers are accustomed to using technology for everything from taxes to tickets, many entrepreneurs see an opportunity to automate away the middleman, even as some consumer advocates say not so fast.