- After spending a year looking for a home with a realtor, Malory Lea found her own lead
- Whisper campaigns solely rest on the resourcefulness of the buyer and seller and their ability to tap into the word-of-mouth, no-agent possibility
- Being educated about the market is key for a successful transaction
After spending a year looking for a home with a realtor, Malory Lea knew she would need a creative approach.
“There was barely anything available. The supply was very, very low,” said Lea, who was looking for a home in the under $1 million price range in Pleasantville, New York. “Anything she (the agent) did show us was either terribly overpriced and a dump, or it was nice but overpriced, and then also went for a hundred grand more than the already overpriced amount.”
So Lea started tracking down leads on social media in search of homeowners looking to bypass realtors. She left notes on doors in her preferred neighborhood. She also employed old-fashioned tactics, such as leaning into the local grapevine, to search for potential sellers.
And, within months, her efforts worked and her family closed on a home without the help of a realtor. She’s among would-be homeowners working without realtors in an uber-competitive market where homes often sell in days. One only needs to look at the almost daily posts on social media to see buyers asking if they know of anyone looking to sell their home.
Call it the whisper campaign. This is not to be confused with the controversial…
