Millions of “Bluey” fans were moved to tears when the Heeler family decided against selling their home in a recent supersized episode of the popular children’s show.
The episode’s resounding message: Homes are more than four walls and a floor; they’re a place where memories are made.
But Zillow doesn’t think moving away has to be all bad for parents and their little ones. In fact, “it might just be a good thing,” a narrator says in a new advertisement from the real-estate marketing company that coyly references the “Bluey” episode “The Sign.”
The episode, which at 28 minutes was about four times as long as a regular 7-minute outing, aired April 14 on Disney+. Days later, Zillow senior vice president Ravi Kandikonda said the company began working on the ad with Ryan Reynolds’ production company Maximum Effort to “reassure families that moving doesn’t have to be so sad and it can, in fact, be wonderful.”
Zillow references emotional ‘Bluey’ episode in new ad
Zillow’s new ad prominently features four adult Australian Cattle dogs who bear a suspiciously-close resemblance to the Blue Heelers of the cartoon who live in Brisbane.
The advertisement even goes so far as to include narration from Australian voice actor Dan Brumm, who voices Uncle Stripe on “Bluey.”
“Despite how a certain children’s show made us all feel recently,” Brumm says in the ad, moving can be “a chance to make new memories, a fresh start, a whole new chapter.”
Watch the Zillow ad here:
“Like parents everywhere,…
