“Bringing Chi-League back to our hometown is an incredible honor for Wilson and perfectly complements our partnerships with the NBA, WNBA and NCAA,” said Kevin Murphy, General Manager, Wilson Team Sports. “Partnering with Dreamville couples our performance credibility with their lifestyle relevance, bringing the best of basketball culture together, both on and off the court.”
With this partnership, Dreamville – the title sponsor of Chi-League – also becomes the Official Sound of Wilson Basketball. Originally founded as a Grammy Award-winning and platinum-selling record label, the modern multidisciplinary entertainment and media company now lives at the intersection of sport, music and culture and is uniquely positioned to reimagine Chi-League like never before. Dreamville plays an integral role in the return of the tournament, helping to broaden the appeal, drive player interest, curate halftime music performances and other weekend entertainment, design custom warmup apparel, and offer other in-game experiences for fans.
“Chicago has supported Dreamville and its artists from the beginning. It’s a privilege to infuse our brand with the rich legacy of the Chi-League, while also helping to celebrate the unique culture of the city of Chicago,” said Dreamville Executive Vice President Candace Rodney. “The revamped Dreamville Chi-League will help…
