“We’re proud of pioneering the soft brand concept in our industry, and eclipsing 200 U.S. hotels is not only an incredible accomplishment for Ascend, but signals the growth the brand has maintained since its inception. I cannot think of a hotel that better illustrates the essence of what the Ascend Hotel Collection embodies than the Lincoln Sands Oceanfront Resort, which offers upscale amenities and a quaint Pacific Northwest, beach town character to satisfy guests’ travel curiosity,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels. “We look forward to extending Ascend’s leadership position as the largest soft brand in the industry so even more guests can experience the beauty and charm of these unique properties — whether that’s on a Lincoln City, Oregon beach, in the heart of Midtown Manhattan or in famed Gettysburg where history comes to life.”
The newly renovated all-suite Lincoln Sands Oceanfront Resort is located at 535 NW Inlet Ave. along the Oregon coast. As one of the only hotels with direct beach access in the area, the property places guests steps from gorgeous seaside sights and minutes from top shopping at the Lincoln City Outlets and the Chinook Winds Casino. In addition to miles of picturesque beaches nearby, outdoor enthusiasts can take a hike up God’s Thumb at The Knoll, enjoy a quiet walk through nature at the Connie Hansen Garden Conservancy, or go on a whale watching tour in Depoe Bay. The town of Newport, with its…