NEW YORK, March 23, 2021 /PRNewswire/ — Skincare has even in the past dominated the global cosmetics industry; however, functional products, especially sun protection products, are bolstering demand for skincare cosmetics. Functional cosmetics are categorized as under three major categories; whitening products, sunscreen, and anti-aging formulations. European and American consumers are adopting functional beauty regimes, majorly because a preventative approach is being adopted rather than opting for a consequent approach.
On record, skin cancer is the most common form of cancer in the U.S., and scientific evidences indicate that, use of sunscreen helps prevent sunburn and also reduces the risk of skin cancer. Therefore, the American Academy of Dermatology suggests the public to apply a broad-spectrum, water-resistant sunscreen with an SPF of 30 or higher to exposed skin, as protection from harmful UV rays.
Prominent players are now diversifying into other profitable segments; natural cosmetics being a classic example. Companies in the beauty industry are diversifying their products and focusing on high-end products, as well as on categories with rising demand. Natural cosmetic products are on an all-time high, especially because of the demand from millennials. Demand for natural ingredients from the European cosmetics sector is visibly increasing, and the main factors paving way for this demand are growing consumer awareness of natural cosmetics coupled with the…