SUNNYVALE, Calif.–(BUSINESS WIRE)–Iris&Romeo, a women-founded, led and run beauty brand pioneering clean, all-in-one skincare-meets-makeup hybrid products, today announced its partnership with early stage venture capital firm BRANDPROJECT to help aid continued product innovation, brand growth and new hires for Iris&Romeo.
“We’re problem solving for the busy modern woman, so she doesn’t have to make sacrifices,” said Michele Gough Baril, Founder and CEO of Iris&Romeo. “For decades, we’ve been sold a more-is-more approach to beauty. Life is overwhelming enough without a 10-step routine or drawers full of useless clutter that eventually ends up in the landfill. We took a smarter approach and streamlined her routine into a more sustainable edit of all-in-one hero products that are as easy to use as throwing on a moisturizer and deliver a healthy, no makeup look. It’s been super exciting to see how our thoughtfulness really resonates with our community, and witness so much organic love and growth as a result.”
Iris&Romeo customers fueled growth for the indie clean beauty brand that launched four months prior to a global pandemic, while consumer trends drastically shifted for the beauty industry as a whole. In 2020, Iris&Romeo’s sales surpassed their expectations, despite no new product introductions and minimal marketing spend. In addition, 55% of revenue to date has come from non-paid efforts, proving strong word of mouth. Due to the shift in…
