Kim Kardashian West has announced she is rebranding her cosmetics business and will come back with something “completely new”.
The Keeping Up With The Kardashians star and entrepreneur said the KKW Beauty website will close from 1 August but that “we won’t be gone for too long”.
Fans have speculated online that Kardashian will be dropping estranged husband Kanye West‘s name from the branding after filing for divorce in February.
Sharing the news on Instagram and Twitter, Kardashian, 40, wrote: “To our loyal customers, it all started with a contour kit and expanded to eyes, lips, body and many incredible collections over the past four years.
“On August 1 at midnight we will be shutting down the kkwbeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.
“I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.
“In addition, my team is hard at work to improve…