The new name KVD Beauty will keep the legacy initials but will take on a different meaning as the brand moves into this new phase. KVD will now stand for Kara, Veritas, Decora—Latin for Value, Truth, Beauty.
KVD Beauty gives you the tools to live your beauty truth: With its high-pigment, high-performance makeup, the creative possibilities are endless for self-expression. The brand believes in embracing outsiders, artistry without boundaries, celebrating individual expression, and being world-conscious. Respecting the planet and those who inhabit it is also of utmost importance. KVD is 100% vegan and cruelty-free, and committed to becoming more sustainable, challenging themselves to use fully recyclable packaging, post-consumer recycled materials and refillable compacts whenever possible.
The streamlined brand positioning is reflective in KVD Beauty’s new campaign imagery, which can already be seen on its website and social media channels with additional roll out onto marketing materials, product launches, and more. Updated product packaging will also be rolling out to align with the new look. While the brand itself will have a fresh, new look and feel, their existing products and beloved bestsellers like their eyeliner with a cult-following Tattoo Liner, Lolita Everlasting Liquid Lipstick, and Lock-It Foundation will all stay true to their high-performance results and remain in the same formulas.
With a new, polished brand position, KVD Beauty is announcing its first…
