KINGSPORT, Tenn., June 1, 2021 /PRNewswire/ — LVMH Perfumes & Cosmetics, a division of luxury powerhouse LVMH, today announces its collaboration with global specialty material provider Eastman (NYSE: EMN) to develop packaging made possible through Eastman’s molecular recycling technologies.
Parfums Christian Dior is the first of LVMH’s major historic Houses to introduce Eastman Cristal™ Renew copolyester, with 30% certified recycled content,* for its Dior Addict Lip Maximizer packaging that hits shelves this summer. Eastman and LVMH will continue to work together on sustainable packaging solutions across LVMH’s family of distinguished brands, with additional adoption expected over the next several months.
“Our collaboration with Eastman marks a critical milestone towards progressively eliminating fossil-fuel-based plastics from our packaging. With our recently published LIFE 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in the years ahead,” said Hélène Valade, LVMH environmental development director.
“Eastman’s innovative molecular recycling technologies are playing a crucial role in helping LVMH achieve our sustainability targets,” said Valade. “We are at the very beginning of our journey to meet our targets. With our first deadline in 2023, we need solutions that are available…
