NEW YORK, May 17, 2021 /PRNewswire/ — 5W Public Relations, one of the largest independently-owned PR firms in the U.S., is proud to champion the incredible work of its planet-minded and ethically-conscious clients year round. With a heightened focus on these conversations for Earth Month, 5W leveraged this key awareness opportunity to storytell the global actions taken by these brands to create a cleaner, healthier future for us all. From beauty to housewares, the agency celebrated monumentous wins this April across all sectors of their growing consumer practice.
With a strong passion for the sustainable beauty space, 5W launched Ethique to the U.S. market as pioneers in the new low-waste category. Educating the mass consumer landscape about the advantages of swapping traditional bottled products for plastic-free bars and concentrates, without compromising results, continues to be an accelerator for the robust media relations program. In addition to garnering strong organic coverage for Ethique’s zero waste, high performance products, 5W leveraged Founder and CEO Brianne West as a global action leader and change-maker for compelling Earth Month content. The team created an extraordinary purpose-fueled platform for Brianne to drive the narrative that business should be a force for good, striving to make a positive impact on people and the planet through every facet of the brand. In April alone, the team secured nearly 50 earned features and 2 billion impressions with…
