GOLDEN MOSCHINO: Christmas is around the corner, and for Moschino, it’s a sparkling one.
For the holidays, the fashion label is collaborating with Milanese pastry shop Martesana to create “Il panettone d’oro [the golden panettone],” the typical Italian Christmas cake with candied and dried fruits with a golden chocolate glaze.
Pastry chef Vincenzo Santoro, who founded Martesana in 1966, encased the panettone in the sparkling glaze and IGP Piedmont hazelnuts. The 1-kilogram cake comes wrapped in a large black box featuring both brands’ logos, Moschino’s running along the sides and Martesana’s on the lid.
The patisserie’s signature panettone is one of the most sought-after in Milan, with the dough worked for 48 hours and prepared with mother yeast. It generally features two variations of Italian candied orange peel, raisins and Tahitian vanilla.
“This project is meant to be a tribute to Milan, as well as a tribute to two undisputed pillars of Made in Italy: food and fashion. It’s a balanced mix of history, creativity and substance, with the aim of promoting a culture of sweetness under the banner of Italian craftsmanship. It has been an honor to collaborate with a fashion house of Moschino’s caliber,” said Marco Marsico, head of sales and marketing at Martesana.
Priced at 69 euros, the panettone can be pre-ordered on the Martesana website and is available at all the five pastry shop units in Milan, on…
