Rare Sense, a venture-backed tech firm specialising in AI, has unveiled an AI tool revolutionising fashion photography. This tech enables fashion brands to produce high-end photoshoots for real-world fashion items using Artificial Intelligence. Brands can transition from a handful of clothing item photos to intricate photoshoots within minutes, eliminating the need for elaborate, time-consuming, and costly traditional photoshoots.
Conventionally, fashion brands allocate substantial resources to complex photoshoots, involving models, makeup artists, locations, photographers, equipment, and extensive post-production. These shoots can span weeks to months, straining time and finances. Rare Sense’s AI offers customisation options, previously unattainable in conventional shoots. Furthermore, it aligns with the industry’s sustainability trend by reducing the demand for physical resources.
Sophia Pervez, Rare Sense’s Chief Sales Officer, highlights the tool’s impact on fashion photography, providing creative freedom while circumventing logistical challenges and costs. The AI facilitates:
Unprecedented Creative Control: Empowering creative directors to customise models, poses, lighting, and locations, transcending traditional limitations.
Cost-Efficiency: Slashing product photography expenses by up to 90 per cent, eliminating costly elements like models and locations.
Time Optimisation: Rapidly…
