PALO ALTO, Calif., May 3, 2021 /PRNewswire/ — Designed with purpose. A Silicon Valley’s fashion brand, “Soul of Nomad,” and boxing icon Gennadiy “GGG” Golovkin announced a collaboration for the launch of the limited-edition “Soul of GGG lifestyle collection.” Purpose-driven fashion brand opening the series of collaborations with influential athletes, artists, and leaders to raise awareness to support youth-oriented programs in underfunded areas & regions.
During a recent interview, Gennadiy Golovkin made these comments, “The key aspect of this project is the charity. I have known the Soul of Nomad for a long time and am excited to be part of initiatives to support youth athletic programs. I know how important any support in my sports career was, especially at the initial stage. Hence, I hope that these purpose-driven collaboration projects will gain more momentum & support.”
The collection consists of the five essential elements of the modern nomad’s wardrobe. It will reflect Gennadiy’s vision of the brand’s philosophy – The Journey Within – exploring a person’s path and formation within themself. The first element of the collection will be an exclusive hoodie that relies on three main pillars of Gennadiy’s mindset: persistence, agility &…