Target’s limited-edition Diane von Furstenberg collection is here – and it’s apparently a hit because many shoppers say items are sold out.
The sale began at 3 a.m. ET Saturday on Target.com and in stores on Saturday. The spring-inspired collection, created by the fashion designer and her granddaughter, Talita von Furstenberg, includes more than 200 items including clothing for women, girls and babies, as well as beauty and home items including chairs, storage ottomans and room dividers.
While those items will have a higher price tag – chairs start at $250 and room dividers are $500 – most items in the collection are under $50 and prices starting at $4. Lip-shaped coin purses are $5, for example.
Also new: made-to-order furniture starting at $300, including headboards, benches and room dividers that can be customized in one of seven exclusive fabrics made for the Target collection.
“It’s very happy, it’s very fresh,” von Furstenberg said at a preview of the collection earlier this month, People reported. “It screams ‘DVF.’ You can’t absolutely deny what name is behind it.”
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Wait, my size in those DVF dresses at Target are already sold out?
With the collection going on sale at 3 a.m. ET on the Target web site, many shoppers stayed up to peruse the collection. “I ordered online at 3:02am❤❤❤❤❤❤❤❤❤❤❤❤,” posted one shopper on Target’s Instagram…
