New York-based brand management company WHP Global has finalised the acquisition of G-Star RAW, a clothing and fashion brand based in the Netherlands. This strategic acquisition signifies an important move for WHP Global’s expansion into the European market, including plans to establish a new office in Amsterdam. This accomplishment follows the initial agreement inked several months ago by WHP Global to acquire a majority stake in G-Star RAW.
Under the terms of the transaction, the original owners will retain a minority interest in G-Star RAW. The current G-Star RAW leadership, led by CEO Rob Schilder, will continue to oversee the brand’s comprehensive omni-channel operations from its Amsterdam headquarters. Although specific financial details remain undisclosed, this acquisition stands as the third successful venture for WHP Global in 2023.
With this acquisition, WHP Global’s portfolio now encompasses more than ten consumer brands, collectively generating over US $ 7 billion in global retail sales. In a separate development, WHP Global, already the proprietor of the Lotto brand, has entered into a long-term licensing agreement with Fashioncenter, a subsidiary of the Schmidt Group based in Norderstedt. This strategic alliance aims to amplify Lotto’s existing presence in Central Europe within the lifestyle and fashion sector.
Fashioncenter, entrusted with…
