OAKLAND, Calif., May 4, 2021 /PRNewswire/ — Announced today, Fast Company recognizes the launch of Back to the Roots’ 100% USA Grown Seeds as one of 2021’s World Changing Ideas in two categories — General Excellence & Corporate Social Responsibility. Now in its fifth year, the prestigious World Changing Ideas Awards features entries from across the globe, from Brazil to Denmark to Vietnam, showcasing some of the world’s most inventive entrepreneurs and companies tackling pressing global challenges.
With the launch of the first national 100% USA grown organic seed brand, Back to the Roots, America’s number one organic gardening company, is leading the gardening industry in helping uplift American farmers who have been long overlooked by the seed industry. Now more important than ever is Back to the Roots’ innovative new approach to highlighting, celebrating and sourcing from the farmers who feed us.
Co-founders and co-CEOs of Back to the Roots Nikhil Arora & Alejandro Velez say, “As our generation gets into the garden, we don’t just want to grow, but we want to grow in a way that matches our values around sustainability & transparency. That’s why launching an organic seed line focused on supporting the incredible organic farmers around the country was so important to us. And we’re so grateful for our whole community – customers, partners,…
