NEW YORK, Dec. 2, 2020 /PRNewswire/ — As COVID-19 continues to transform the way consumers are interacting with media, TheSoul Publishing, one of the largest independent digital studios that produces entertaining, positive, and original content for a global audience, surveyed more than 2,000 men and women ages 16-55+ in the United States to understand how the pandemic has altered viewing habits and preferences for digital content. This new research reveals an outsized preference for positive content amid the pandemic, as respondents indicated that music videos (38%), comedy (36%), cooking or baking (33%), and DIY or crafting videos (29%) were the most frequently selected categories of short-form — less-than 10-minutes long — videos consumers are watching more of now versus six months ago.
Short-form video content was growing in popularity before the pandemic hit, with younger audiences in particular flocking to a variety of streaming and social media platforms. However, the pandemic has served as a catalyst for massive growth of the medium, as a whopping 84% of audiences cited spending more or the same amount of time watching short-form videos during the pandemic than before, with many using these quick videos to help them adjust to and cope with disruptions to everyday life. For example, nearly 30% of Americans stated that they watch positive online video content to improve their mood, while 26% said they watch for inspiration for ideas and projects and 19% said…
