Tuesday, 09 February 2021
‘Everybody has a plan until they get hit in the mouth’ – Mike Tyson
It’s fair to say that 2020 didn’t turn out as anyone expected; from the continued uncertainty around Brexit, a controversial US election, the rise of anti-racism, and of course the global COVID-19 pandemic and ensuing economic downturn. 2020 hit us with event after disruptive event.
Any 2020 predictions went out of the window and, going into 2021, we would be foolish to start predicting what comes next. So rather than predictive trends for 2021, here are some key issues you need to know to avoid being hit by them unexpectedly. Or at least have a plan for when you do.
Three issues that will affect your customers
The continued shift to remote working
After a successful ‘mass trial’, 82% of businesses are planning to change working practices to allow more staff to work remotely (Source: Whereby). This impacts more than just work; importantly for marketers it is changing the way products are bought and media is consumed. If 2020 was a trial, then as 2021 unfolds we’ll see long term behaviour change emerge; physical location has never been more important in understanding consumer behaviour and planning digital marketing.
It hasn’t been easy, but we are all trying make the increase in remote working a success and as it becomes the norm in 2021 it will have a continued impact on your customers. Search for ‘tips for working from home’ peaked in March but subsided,…
