HERZELIA PITUACH, Israel, May 19, 2021 /PRNewswire/ — Sizer Technologies, global leader in contactless digital body measuring solutions is partnering with Wacoal, the leading North America intimate apparel brand, with the launch of their industry-first solution, the mybraFit™ app.
The first of its kind, Wacoal’s mybraFit™ is AI-powered with Sizer’s patented measurement technology, which determines breast measurements with extreme accuracy. Those measurements are then integrated into Wacoal’s sizing algorithm to deliver a bra size recommendation.
Simply using the front-end camera of any smartphone or tablet, the app is extremely easy to use, with a quick measuring process completed within just two minutes. During the measuring process, the user is guided to perform a few simple poses as they interact with the application, during which time a series of images are taken from different angles that help determine exact body measurements. With safety and security having been prioritized at every level of development, this application does not save or store the user’s images following the measurement process.
“Collaborating with Wacoal is an extremely exciting opportunity for us,” said Adam Kaplan, CEO at Sizer. “We’ve had the pleasure of working with the amazing teams at Wacoal to customize and deliver this industry-first, simple and highly accurate sizing solution to solve a massive customer friction of incorrect fit. Through this digital transformation, we will help…
