NEW YORK–(BUSINESS WIRE)–CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco’s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets’ specific needs.
Using the CitrusAd platform, Petco’s vendors now have the ability to launch highly relevant, sponsored product and display media campaigns across Petco’s ecommerce platform to increase sales. Participation is available either as a managed service or in a self-serve capacity. The platform’s real-time relevancy engine combined with Petco’s first-party data ensures ads are placed in an organic, relevant way to enhance a customer’s online shopping experience. Brands can easily run and measure campaigns with a fully transparent dashboard to measure awareness activity, engagement, conversions and an accurate return on ad spend (ROAS).
“CitrusAd is delighted to partner with Petco as it continues to support the health and wellness of pets and pet parents through its ecommerce and omnichannel solutions,” said David Haase, Chief Revenue & Operations Officer of CitrusAd. “We look forward to a very successful digital retail media journey with…
