NEW YORK–(BUSINESS WIRE)–Onda, the fast-growing sparkling tequila brand, today announced a $5 million Series A financing led by Aria Growth Partners, a leading consumer growth equity firm, and beverage industry veteran, Clayton Christopher. 25madison, a venture studio and founding partner, also participated in the Series A round.
The investment will support Onda, which was co-founded by actress Shay Mitchell, in product development of its award-winning sparkling tequila, marketing initiatives, and to further build out its team and continue to expand wholesale, retail and e-commerce distribution channels to reach consumers nationwide.
Along with this latest funding, Onda also announced the appointment of Clayton Christopher, Co-founder and former CEO of Deep Eddy Vodka, and Jim Clerkin, former President & CEO of Moët Hennessy NA, to its Board of Directors, where Clerkin will serve as Non-Executive Chairman of the Board. Other key hires include Dan Liguori, Senior VP of Sales & Strategy, who joins Onda with over 20 years of experience in a variety of leadership positions in the beverage alcohol space, most recently leading the U.S. premium spirits division as VP & General Manager at Mark Anthony Brands, and Lauren Haas, Senior Director of Marketing, who brings 9 years of beverage alcohol and CPG marketing experience working with brands including Budweiser, Bud Light, and was formerly Director of Marketing at BABE Wine.
“We are thrilled to be joined on…
