DUBAI: I was privileged to get a glimpse of the Aston Martin DBX a few years back at the carmaker’s main production plant in Warwickshire in the UK when it was just in the concept stage, and it looked a knock-out then.
A super SUV from the maker of the vehicle of choice of James Bond, the legendary British spy? Who would say no to that idea? Certainly not elite car aficionados in the Middle East, that’s for sure, and I recall telling Aston executives back then that they should get the car to the Gulf as quick as possible, because it was sure to be a winner.
A lot has happened at Aston since then, but it is reassuring to know that the company has lived up to the promise of the super SUV, which can now be seen and bought in the cities of the Gulf. It’s also reassuring to know that my judgement back then has been proved correct — the DBX is a real show-stopper.
Aston has come under new management over the past year, to help it through another bout of financial pressure brought on by a combination of Brexit, stock market woes, and the shock of the COVID-19 pandemic.
But it has not let those problems distract it from the main job — designing, manufacturing and selling top-class vehicles that have a distinctive British flavor, as well as an edge of excitement and — even — danger that other elite marks do not possess. The Bond heritage.
But how to combine that with the comfort, accessibility and adaptability of an SUV? Other super-car manufacturers have…
