“Since the beginning of the pandemic, we’ve seen a surge in pet ownership, which means many new dog dads are celebrating “Pawther’s Day” for the first time this year,” said Steve Joyce, CEO of Tailored Pet. “We’re excited to be honoring dog dads – both new and old – on our social media channels this week and giving new dog dads a chance to help their pups live their healthiest, happiest lives through high-quality, personalized nutrition at a discounted rate.”
To kick off Pawther’s Day, the brand will also host a three-day “Ultimate Dog Dad” series on social media, which will profile three special dog dads and an exclusive giveaway. On June 15 and 16, one lucky follower will win a suite of prizes, including a “Dog Dad Adventure Pack,” which contains a shock absorbing leash, light-up dog collar and ball launcher and a “Dog Dad Fitness Pack,” which includes a “Dog Dad” hat and Dog GPS and health tracking device. Both prize packs will also include a free three-month subscription to Tailored. On the third day, June 17, one grand prize winner will claim the “Ultimate Dog Dad Grand Prize Pack,” including a treat tossing, HD dog camera and free 6-month subscription to Tailored.
To enter, consumers must follow @MyTailoredPet on Instagram, like each day’s post, tag a friend and share the post to their stories. Entrants are also encouraged to nominate other dog dads in their life with #TailoredPawthersDay for an extra chance to win.
The brand’s special promotion, which…
