The festive season represents India’s second largest travel period and Thomas Cook and SOTC’s internal data reiterates the strong demand, not just from metros but also mini-metros, and tier 2-3 cities with a significant 74 percent respondents indicating intent to travel. Key segments driving demand for the festive season include:
- Multi-generational families/couples: 78 percent looking for quality bonding time together.
- India’s migrant working professional segment: 66 percent keen to travel home and celebrate with their families.
- Millennials: 71 percent open to a mini-cation with their group of friends or a solo break.
Indians are quintessential value seekers and hence to accelerate bookings, the companies have announced an array of special deals on select destinations/tours.Destinations leading demand include short haul/easy visa destinations like Dubai, Abu Dhabi, Singapore, Thailand, Malaysia, Indonesia, Vietnam, Cambodia, Maldives, Mauritius; also Nepal and Bhutan in the Indian subcontinent. Most preferred long and mid haul destinations are USA (for visa holding customers), Australia, New Zealand, Turkey, Jordan, Egypt, Europe, UK; domestic favourites include Kashmir, Himachal Pradesh, Uttarakhand, Ladakh, Rajasthan, Kerala and Goa.
Cruise holidays represent a great…
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