<br><div><aside class="gnt_em gnt_em__fp gnt_em_vp__tp gnt_em__el" aria-label="Video - The US men's Olympic basketball team is stacked with NBA stars LeBron James, Steph Curry"/><p class="gnt_ar_b_p">Live sporting events still pay.</p><p class="gnt_ar_b_p">That’s the message derived from the <a target="_blank" href="http://www.usatoday.com/sports/nba/" data-t-l=":b|e|k|${u}" class="gnt_ar_b_a" rel="noopener">NBA</a>’s new TV and media rights deal that will net the league approximately $76 billion in a 11-year deal – $6.9 billion per season – from Disney (ABC/ESPN), NBC and Amazon, a person familiar with the deal told USA TODAY Sports.</p><p class="gnt_ar_b_p">The person was not authorized to speak publicly because details of the deal were still being tweaked. The NBA's Board of Governors, scheduled to meet next week, still must approve the agreement.</p><p class="gnt_ar_b_p">The Athletic was first to report the news.</p><p class="gnt_ar_b_p">The NBA’s new TV deal annually almost triples the current agreement which began in 2015-16 and ends after the 2024-25 season. The new contract will kick in starting with 2025-26 and end in 2036-37.</p><aside aria-label="advertisement" class="gnt_m gnt_x gnt_x__lbl gnt_x__al"/><p class="gnt_ar_b_p">Turner Sports (TNT) is not part of the new agreement. Turner Sports does have an opportunity to match a portion of the deal, but the match involves more than a dollar amount, according to the person who spoke with USA TODAY Sports.</p><p class="gnt_ar_b_p">Disney will pay $2.6 billion, NBC $2.5 billion and Amazon $1.8 billion annually in a deal that introduces a more prominent streaming service to the NBA’s media partners. Bringing Amazon into the fold is not a surprise given it has a deal to stream <a target="_blank" href="http://www.usatoday.com/sports/wnba/" data-t-l=":b|e|k|${u}" class="gnt_ar_b_a" rel="noopener">WNBA</a> games, and the league has crafted a working relationship with the company.</p><aside aria-label="advertisement" class="gnt_m gnt_x gnt_x__lbl gnt_x__al"/><h2 class="gnt_ar_b_mt">The return of the NBA on NBC</h2><p class="gnt_ar_b_p">Could <a target="_blank" href="https://www.youtube.com/watch?v=7CbySs5MlIw" rel="noreferrer noopener" data-t-l=":b|z|k|${u}" class="gnt_ar_b_a">"Roundball Rock"</a> make a comeback? The "NBA on NBC" theme song, one of the most iconic in history, could make another appearance as the Peacock network is back in the...</p></div> <style> .wrapper { text-align: center; } </style> <div class="wrapper"> <a class="button" href ="https://www.usatoday.com/story/sports/media/2024/07/10/nba-media-rights-deal-amazon-nbc-espn/73559408007/">Read more <span>➤</span></a> </div>
