Qatar-based broadcaster secures live and on demand coverage of inaugural triathlon event.
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- Contract covers 24 countries across the Middle East and North Africa
- PTO adds to rights deals with Foxtel in Australia, Japan’s Fuji TV and Sky NZ
The Professional Triathletes Organisation (PTO) and BeIN Sports have struck a deal for the Qatar-based broadcaster to show live coverage of this month’s Collins Cup in the US and Canada, as well as 24 countries across the Middle East and North Africa (MENA).
The multi-regional partnership, which also includes on-demand coverage, will see BeIN show the entire seven-hour broadcast of the inaugural event, which is taking place on 28th August in Šamorín, Slovakia.
BeIN has also secured access to an hour-long highlights programme of the race and the PTO’s two-part ‘Beyond Human’ documentary, which follows the journeys of star triathletes Lionel Sanders, Sebastien Kienle and Heather Jackson (pictured above) in their quest for victory.
“We are delighted to be able to work with BeIN Sports in Middle East, North Africa, USA and Canada to showcase The Collins Cup live as well as our behind the scenes documentary,” said Tim Godfrey, the PTO’s chief marketing officer.
A BeIN Media Group spokesperson added: “The Collins Cup will be fantastic entertainment for triathlon fans, so we are thrilled to bring this unique competition to our subscribers in the United States, Canada, and across…
