LAS VEGAS — When solving for how many times CBS will show Taylor Swift on its Super Bowl 58 broadcast on Sunday, consider The Law of (Travis) Kelce.
Let Mike Arnold, lead game director for the NFL on CBS, explain.
“If Travis Kelce makes a big play, we’re probably going to show her,” Arnold told USA TODAY Sports on Tuesday. “If he has a quiet game, we probably won’t show her as much.”
Swift’s romance with the Kansas City Chiefs tight end has been the predominant pop culture talking point for months. The noise has peaked ahead of the Chiefs’ championship game ahead of the San Francisco 49ers.
Swift has a show in Tokyo, Japan, the night before the big game. But the working assumption is that she will attend, as she has for 12 Chiefs games throughout the 2023 regular season and playoffs. And if Swift makes it to Allegiant Stadium on Sunday, there is little doubt the cameras will find her and stay trained in the direction of whichever luxury suite she occupies.
“Obviously, if she has a great reaction, we’re going to show it,” CBS lead game producer Jim Rikhoff told USA TODAY Sports.
Outcries over the amount of times NFL broadcasts have cut to Swift during games — overblown and disingenuous as they may be — have peaked as this Super Bowl approaches. On Monday, NFL commissioner Roger Goodell dispelled — both in serious and tongue-in-cheek manners — that the league had a hand…
