Nonfungible tokens (NFTs) may be the biggest driver of crypto adoption in Central, Southern Asia, and Oceania (CSAO), a new report has found.
According to a Sept. 21 Chainalysis post titled “Crypto Adoption Steadies in South Asia, Soars in the Southeast,” NFT-related actions accounted for 58% of all web traffic going to cryptocurrency services from this region in the second quarter of 2022.
Meanwhile another 21% of traffic in the quarter went to websites of play-to-earn (P2E) blockchain games, with major titles including Axie Infinity, STEPN and Battle Infinity.
Chainalysis noted that P2E blockchain games are “intimately related” to NFTs, as most P2E games feature in-game items in the form of NFTs that can be sold on marketplaces like MagicEden and OpenSea, thus meaning:
“NFTs are perhaps the biggest on-ramp to cryptocurrency in CSAO today.”
CSAO countries include India, Thailand, Vietnam, Australia, Singapore, Philippines and Indonesia, among 25 others, and is home to seven of the top 20 countries in Chainalysis’ crypto adoption index.
According to a web traffic heatmap, NFT-related websites accounted for the majority of web traffic in almost every country in the CSAO region, though blockchain games and entertainment also saw a significant share of traffic.
Chainalysis noted this is “not necessarily surprising: CSAO is a hub for innovation in blockchain-based…
