The White House has launched the U.S. Cyber Trusk Mark, a new voluntary cybersecurity labeling program for internet-connected devices that aims to help consumers easily identify products that meet established cybersecurity standards.
Administered by the Federal Communications Commission, the Cyber Trust Mark will appear as a distinct shield logo label on certified devices (pictured), including smart thermostats, baby monitors, home security cameras, fitness trackers and other app-controlled appliances. To earn the label, products must comply with cybersecurity criteria set by the U.S. National Institute of Standards and Technology and undergo testing by accredited laboratories.
The program seeks to address concerns over the security risks associated with internet of things-connected devices that are often overlooked when it comes to security. The idea is that by providing a clear and recognizable label, consumers will be able to make informed choices about the cybersecurity of the products they purchase.
“This will help consumers make informed decisions about the products they bring into their homes, will differentiate trustworthy products in the marketplace and create incentives for manufacturers to meet higher cybersecurity standards,” the FCC states on the new U.S. Cyber Trust Mark page.
Major industry players, including Amazon.com Inc., Best Buy Co. Inc., Google LLC, LG Electronics USA Inc., Logitech Inc. and Samsung Electronics Co Ltd., have expressed…
