iPhone 14 will start at $799 and the iPhone Plus at $899 and be available for preorder starting Sept. 9.
iPhone 14 will start at $799 and the iPhone Plus at $899 and be available for preorder starting Sept. 9.
Apple Inc. introduced new iPhone 14 models capable of using satellites to send emergency messages and an adventure-focused Ultra Watch for sports like diving and triathlons.
The outdoor-focused products will test whether Apple’s relatively affluent customer base will keep spending in the face of rising inflation.
Prices of the high-end iPhone 14s are the same as last year’s iPhone 13 models. But Apple dropped its cheapest option, the iPhone mini, meaning the cheapest model now costs $100 more than last year.
Guests look at the new iPhone 14 at an Apple event at their headquarters in Cupertino, California, U.S. on September 7, 2022.
| Photo Credit: Reuters
The iPhone 14 will start at $799 and the iPhone 14 Plus at $899 and be available for preorder starting Sept. 9. The iPhone 14 Pro will cost $999 and the iPhone 14 Pro Max $1,099 and be available Sept. 16.
“It’s interesting that they decided to essentially maintain pricing despite inflationary pressure,” said D.A. Davidson analyst Tom Forte. “The decision or the strategy is Apple believes that it can sustain margins by discontinuing a lower-priced device in the lineup.”
Apple said its satellite SOS will work with emergency responders. It also said that in some situations, users will be able to use its…
