Several consumer-oriented AR/VR gadgets have been introduced in China, targeting millions of users and moving closer to the metaverse, while bringing new experiences into the virtual realm and opening up revenue opportunities for the industry.
The gadgets include glasses for online video and virtual meetings, a drone with virtual flight experience, and simulated ambient sounds. They use virtual reality (VR) and augmented reality (AR) technologies, which are widely regarded as underlying and essential technologies for the metaverse.
“The metaverse and its underlying technologies (in China) have the potential to break bottlenecks for the next era of innovation by enabling new user experiences and use cases across industries, and by providing new revenue opportunities,” according to research firm Gartner.
Unlike startups with limited resources and experiences, Chinese vendors such as Nreal, DJI, and Huawei have extensive consumer market experience and global brand awareness, which may entice consumers and allow the market to accept metaverse-underlying gadgets.
Ti Gong
Nreal made its China debut with AR glasses.
Nreal began selling two AR glasses, Nreal X and Nreal Air, as the company’s first domestic product on August 27, with a starting price of 2,299 yuan (US$333). The glasses’ normal size and lightweight design enable users to experience real spatial integration, physical interaction, and…
